Marketing management in the 21st century
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
2001.
|
| Subjects: |
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| 090 | 0 | 0 | |a HF5415.13 |b CAP 2001 |
| 100 | 1 | 0 | |a CAPON |
| 245 | 1 | 0 | |a Marketing management in the 21st century |c Noel Capon and James M. Hulbert. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 2001. |
| 300 | |a xvii, 637p.; |c 26cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Hulbert, |h James M. |