00559pamaa2200193 4500 0000030268 20051123090000.0 0618013261 658.8342 HOY 2001 HF5415.32 HOY 2001 HOYER Consumer behavior Wayne D. Hoyer and Deborah J. Maclnnis. 2nd ed. Boston: Houghton Mifflin Company, 2001. xxi, 681p.: ill.col.; 26cm. Motivation research (Marketing) Consumer Consumer behavior Maclnnis, Deborah J.