rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: HOW Advertising works
    sub title: the role of research
  name:
    name part: Jones
  type of resource: text
  origin info:
    place:
      place term: London
    publisher: SAGE Pub.
    date issued: 1998
    issuance: monographic
  physical description:
    extent: 358p.; 24cm.
  note: edited by John Philip Jones.
  subject:
    topic: Advertising
  classification: 659.1 HOW
  identifier: 0761912401
  record info:
    record change date: 20060529090000.0
    record identifier: 0000030041