HOW Advertising works : the role of research
| Other Authors: | |
|---|---|
| Format: | Book |
| Published: |
London:
SAGE Pub.,
1998.
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| Subjects: |
| LEADER | 00403pamaa2200145 4500 | ||
|---|---|---|---|
| 001 | 0000030041 | ||
| 005 | 20060529090000.0 | ||
| 020 | 0 | 0 | |a 0761912401 |
| 082 | |a 659.1 HOW | ||
| 090 | 0 | 0 | |a HF5823 |b HOW 1998 |
| 245 | 0 | 0 | |a HOW Advertising works : |b the role of research |c edited by John Philip Jones. |
| 260 | 0 | 0 | |a London: |b SAGE Pub., |c 1998. |
| 300 | |a 358p.; |c 24cm. | ||
| 650 | 0 | 0 | |a Advertising |
| 700 | 1 | 1 | |a Jones, |h ohn Philip |