rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing communications
    sub title: new ways to build and integrate communications
  name:
    name part: Smith
    role:
      role term: creator
  name:
    name part: Berry
  name:
    name part: Pulford
  type of resource: text
  origin info:
    place:
      place term: London
    publisher: Kogan Page
    date issued: 1999
    edition: Revised ed.
    issuance: monographic
  physical description:
    extent: xi, 300p.; 24cm.
  note: P. R. Smith, Chris Berry and Alan Pulford.
  note: Includes 1 diskette titled "Strategic marketing communications: new ways to build and integrate communications"
  subject:
    topic: International business enterprises
  subject:
    topic: Export marketing
  classification: 658.848 SMI
  identifier: 0749429186
  record info:
    record change date: 20140922090000.0
    record identifier: 0000029758