00731pamaa2200205 4500 0000029758 20140922090000.0 0749429186 658.848 SMI HF5415.123 SMI 1997 Smith Strategic marketing communications : new ways to build and integrate communications P. R. Smith, Chris Berry and Alan Pulford. Revised ed. London: Kogan Page, 1999. xi, 300p.; 24cm. Includes 1 diskette titled "Strategic marketing communications: new ways to build and integrate communications" International business enterprises Export marketing Berry, Chris Pulford, Alan