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| LEADER |
00731pamaa2200205 4500 |
| 001 |
0000029758 |
| 005 |
20140922090000.0 |
| 020 |
0 |
0 |
|a 0749429186
|
| 082 |
|
|
|a 658.848 SMI
|
| 090 |
0 |
0 |
|a HF5415.123
|b SMI 1997
|
| 100 |
1 |
0 |
|a Smith
|
| 245 |
1 |
0 |
|a Strategic marketing communications :
|b new ways to build and integrate communications
|c P. R. Smith, Chris Berry and Alan Pulford.
|
| 250 |
0 |
0 |
|a Revised ed.
|
| 260 |
0 |
0 |
|a London:
|b Kogan Page,
|c 1999.
|
| 300 |
|
|
|a xi, 300p.;
|c 24cm.
|
| 500 |
0 |
0 |
|a Includes 1 diskette titled "Strategic marketing communications: new ways to build and integrate communications"
|
| 650 |
0 |
0 |
|a International business enterprises
|
| 650 |
0 |
0 |
|a Export marketing
|
| 700 |
1 |
1 |
|a Berry,
|h Chris
|
| 700 |
1 |
1 |
|a Pulford,
|h Alan
|
