Strategic marketing communications : new ways to build and integrate communications
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
London:
Kogan Page,
1999.
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| Edition: | Revised ed. |
| Subjects: |
| Item Description: | Includes 1 diskette titled "Strategic marketing communications: new ways to build and integrate communications" |
|---|---|
| Physical Description: | xi, 300p.; 24cm. |
| ISBN: | 0749429186 |