Kash, & Calhoun. (2010). How companies win: Profiting from demand-driven business models no matter what business you're in. New York: HarperBusiness.
Chicago Style CitationKash, and Calhoun. How Companies Win: Profiting From Demand-driven Business Models No Matter What Business You're in. New York: HarperBusiness, 2010.
MLA CitationKash, and Calhoun. How Companies Win: Profiting From Demand-driven Business Models No Matter What Business You're in. New York: HarperBusiness, 2010.
Warning: These citations may not always be 100% accurate.