00550pamaa2200181 4500 0000028827 20100518090000.0 100518 eng 9780137135998 (pbk.) HF5415.2 BUR 2010 Burns Marketing research Alvin C. Burns and Ronald F. Bush. 6th ed. Upper Saddle River, N.J.: Pearson/Prentice Hall, 2010. 695p: ill.; 26 cm. Marketing research Bush, Ronald F. www.pearsonhighered.com