European advertising strategies : the profiles and policies of multinational companies operating in Europe

Main Author: RIJKENS
Format: Book
Published: New York: cassell, 1992.
Subjects:
LEADER 00458pamaa2200145 4500
001 0000028741
005 20060619090000.0
020 0 0 |a 0304328138  
082 |a 659.1094 RIJ 
090 0 0 |a HF5813.E79   |b RIJ 1992 
100 1 0 |a RIJKENS  
245 1 0 |a European advertising strategies :   |b the profiles and policies of multinational companies operating in Europe   |c Rein Rijkens. 
260 0 0 |a New York:   |b cassell,   |c 1992. 
300 |a xiv, 210p.;   |c 24cm. 
650 0 0 |a Europe. Advertising