European advertising strategies : the profiles and policies of multinational companies operating in Europe
Main Author: | |
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Format: | Book |
Published: |
New York:
cassell,
1992.
|
Subjects: |
LEADER | 00458pamaa2200145 4500 | ||
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001 | 0000028741 | ||
005 | 20060619090000.0 | ||
020 | 0 | 0 | |a 0304328138 |
082 | |a 659.1094 RIJ | ||
090 | 0 | 0 | |a HF5813.E79 |b RIJ 1992 |
100 | 1 | 0 | |a RIJKENS |
245 | 1 | 0 | |a European advertising strategies : |b the profiles and policies of multinational companies operating in Europe |c Rein Rijkens. |
260 | 0 | 0 | |a New York: |b cassell, |c 1992. |
300 | |a xiv, 210p.; |c 24cm. | ||
650 | 0 | 0 | |a Europe. Advertising |