APA Citation

RIJKENS. (1992). European advertising strategies: The profiles and policies of multinational companies operating in Europe. New York: cassell.

Chicago Style Citation

RIJKENS. European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe. New York: cassell, 1992.

MLA Citation

RIJKENS. European Advertising Strategies: The Profiles and Policies of Multinational Companies Operating in Europe. New York: cassell, 1992.

Warning: These citations may not always be 100% accurate.