Marketing management

Main Author: Kotler, Philip (Author)
Format: Book
Published: New Jersey: Prentice Hall, 2000.
Edition:Millenium edition.
Subjects:
Physical Description:xxxii, 718 pages: color illustrations; 24 cm.
ISBN:0130156841 (pbk)
0130122173 (pbk)
9780130156846 (pbk)