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Marketing management
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Marketing management
Main Author:
Kotler, Philip
(Author)
Format:
Book
Published:
New Jersey:
Prentice Hall,
2000.
Edition:
Millenium edition.
Subjects:
Marketing --
>
Management
Holdings
Description
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Physical Description:
xxxii, 718 pages: color illustrations; 24 cm.
ISBN:
0130156841 (pbk)
0130122173 (pbk)
9780130156846 (pbk)
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