Jeannet, & Hennessey. (2001). Cases in global marketing srategies (5th ed.). Boston: Houghton Mifflin.
Chicago Style CitationJeannet, and Hennessey. Cases in Global Marketing Srategies. 5th ed. Boston: Houghton Mifflin, 2001.
MLA CitationJeannet, and Hennessey. Cases in Global Marketing Srategies. 5th ed. Boston: Houghton Mifflin, 2001.
Warning: These citations may not always be 100% accurate.