Strategic marketing management cases
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
Irwin McGraw-Hill,
1998.
|
| Edition: | 6th ed. |
| Subjects: |
| LEADER | 00559pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000028628 | ||
| 005 | 20081030090000.0 | ||
| 020 | 0 | 0 | |a 0075618877 |
| 090 | 0 | 0 | |a HF5415.13 |b CRA 1998 |
| 100 | 1 | 0 | |a Cravens |
| 245 | 1 | 0 | |a Strategic marketing management cases |c David W. Cravens, Charles W. Lamb and Victoria L. Crittenden. |
| 250 | 0 | 0 | |a 6th ed. |
| 260 | 0 | 0 | |a Boston: |b Irwin McGraw-Hill, |c 1998. |
| 300 | |a xvi, 624p.; |c 24cm. | ||
| 500 | 0 | 0 | |a Includes 1 diskette |
| 650 | 0 | 0 | |a Marketing -- |x Case studies |
| 700 | 1 | 1 | |a Lamb, |h Charles W. |
| 700 | 1 | 1 | |a CRITTENDEN, |h Victoria L. |