Strategic marketing management cases
Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Boston:
Irwin McGraw-Hill,
1998.
|
Edition: | 6th ed. |
Subjects: |
LEADER | 00559pamaa2200181 4500 | ||
---|---|---|---|
001 | 0000028628 | ||
005 | 20081030090000.0 | ||
020 | 0 | 0 | |a 0075618877 |
090 | 0 | 0 | |a HF5415.13 |b CRA 1998 |
100 | 1 | 0 | |a Cravens |
245 | 1 | 0 | |a Strategic marketing management cases |c David W. Cravens, Charles W. Lamb and Victoria L. Crittenden. |
250 | 0 | 0 | |a 6th ed. |
260 | 0 | 0 | |a Boston: |b Irwin McGraw-Hill, |c 1998. |
300 | |a xvi, 624p.; |c 24cm. | ||
500 | 0 | 0 | |a Includes 1 diskette |
650 | 0 | 0 | |a Marketing -- |x Case studies |
700 | 1 | 1 | |a Lamb, |h Charles W. |
700 | 1 | 1 | |a CRITTENDEN, |h Victoria L. |