Strategic marketing management cases

Main Author: Cravens
Other Authors: Lamb,, CRITTENDEN,
Format: Book
Published: Boston: Irwin McGraw-Hill, 1998.
Edition:6th ed.
Subjects:
LEADER 00559pamaa2200181 4500
001 0000028628
005 20081030090000.0
020 0 0 |a 0075618877  
090 0 0 |a HF5415.13   |b CRA 1998 
100 1 0 |a Cravens  
245 1 0 |a Strategic marketing management cases   |c David W. Cravens, Charles W. Lamb and Victoria L. Crittenden. 
250 0 0 |a 6th ed. 
260 0 0 |a Boston:   |b Irwin McGraw-Hill,   |c 1998. 
300 |a xvi, 624p.;   |c 24cm. 
500 0 0 |a Includes 1 diskette 
650 0 0 |a Marketing --   |x Case studies  
700 1 1 |a Lamb,   |h Charles W.  
700 1 1 |a CRITTENDEN,   |h Victoria L.