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Strategic marketing management cases

Main Author: Cravens
Other Authors: Lamb,, CRITTENDEN,
Format: Book
Published: Boston: Irwin McGraw-Hill, 1998.
Edition:6th ed.
Subjects:
Marketing -- > Case studies
Item Description:Includes 1 diskette
Physical Description:xvi, 624p.; 24cm.
ISBN:0075618877

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