APA Citation

Cravens, Lamb,, & CRITTENDEN. (1998). Strategic marketing management cases (6th ed.). Boston: Irwin McGraw-Hill.

Chicago Style Citation

Cravens, Lamb, and CRITTENDEN. Strategic Marketing Management Cases. 6th ed. Boston: Irwin McGraw-Hill, 1998.

MLA Citation

Cravens, Lamb, and CRITTENDEN. Strategic Marketing Management Cases. 6th ed. Boston: Irwin McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.