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Strategic marketing management cases

Main Author: Cravens
Other Authors: Lamb,, CRITTENDEN,
Format: Book
Published: Boston: Irwin McGraw-Hill, 1998.
Edition:6th ed.
Subjects:
Marketing -- > Case studies


TSAM LIBRARY

Call Number: HF5415 13 CRA 1998
Accession Item Category Format Status Notes
0000036850 Open Shelf Monographs AVAILABLE

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