Kotler, P., & Armstrong. (2000). Marketing: An introduction (5th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip, and Armstrong. Marketing: An Introduction. 5th ed. New Jersey: Prentice Hall, 2000.
MLA CitationKotler, Philip, and Armstrong. Marketing: An Introduction. 5th ed. New Jersey: Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.