00522pamaa2200181 4500 0000028487 20090413090000.0 0130872180 659.1 WEL 2000 HF5823 WEL 2000 Wells Advertising : principles and practice William Wells, John Burnett and Sandra Moriarty. 5th ed. New Jersey: Prentice Hall, 2000. xvii, 562p.: ill.; 29cm. Advertising Burnett, John Moriarty, Sandra