Marketing management : knowledge and skills
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston:
Irwin McGraw Hill,
2000.
|
| Edition: | 6th ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
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| 005 | 20090217090000.0 | ||
| 020 | 0 | 0 | |a 007118130X |
| 082 | |a 658.8 PET 2000 | ||
| 090 | 0 | 0 | |a HF5415.13 |b PET 2000 |
| 100 | 1 | 0 | |a Peter |
| 245 | 1 | 0 | |a Marketing management : |b knowledge and skills |c J. Paul Peter and James H. Donnelly. |
| 250 | 0 | 0 | |a 6th ed. |
| 260 | 0 | 0 | |a Boston: |b Irwin McGraw Hill, |c 2000. |
| 300 | |a xx876p.: |b 24cm. | ||
| 440 | 0 | 0 | |a The Irwin series in marketing |
| 650 | 0 | 0 | |a Marketing -- |x Management |
| 700 | 1 | 1 | |a Donnelly, |h James H. |