00496pamaa2200181 4500 0000028479 20091015090000.0 0071180346 658.8 ETZ HF5415 ETZ 2001 ETZEL Marketing Michael J. Etzel, Bruce J. Walker and William Stanton. 12th ed. New York: McGraw-Hill, 2001. xxii, 674p.: ill.col.; 26cm. Marketing Stanton, William Walker, Bruce J.