A Practical guide to integrated marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
1998.
|
| Series: | Marketing in action series
|
| Subjects: |
| LEADER | 00427pamaa2200145 4500 | ||
|---|---|---|---|
| 001 | 0000028469 | ||
| 005 | 20060704090000.0 | ||
| 020 | 0 | 0 | |a 0749415207 |
| 090 | 0 | 0 | |a HF5415.123 |b BRA 1998 |
| 100 | 1 | 0 | |a BRANNAN |
| 245 | 1 | 2 | |a A Practical guide to integrated marketing communications |c Tom Brannan. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 1998. |
| 300 | |a xii, 143p.; |c 24cm. | ||
| 440 | 0 | 0 | |a Marketing in action series |
| 650 | 0 | 0 | |a Communication in marketing |