APA Citation

BRANNAN. (1998). A Practical guide to integrated marketing communications. London: Kogan Page.

Chicago Style Citation

BRANNAN. A Practical Guide to Integrated Marketing Communications. London: Kogan Page, 1998.

MLA Citation

BRANNAN. A Practical Guide to Integrated Marketing Communications. London: Kogan Page, 1998.

Warning: These citations may not always be 100% accurate.