APA Citation

Shimp. (2000). Advertising, promotion and supplemental aspects of integrated marketing communications (5th ed.). Forth Worth: Dryden Press.

Chicago Style Citation

Shimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 5th ed. Forth Worth: Dryden Press, 2000.

MLA Citation

Shimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 5th ed. Forth Worth: Dryden Press, 2000.

Warning: These citations may not always be 100% accurate.