Shimp. (2000). Advertising, promotion and supplemental aspects of integrated marketing communications (5th ed.). Forth Worth: Dryden Press.
Chicago Style CitationShimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 5th ed. Forth Worth: Dryden Press, 2000.
MLA CitationShimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. 5th ed. Forth Worth: Dryden Press, 2000.
Warning: These citations may not always be 100% accurate.