00506pamaa2200169 4500 0000028447 20150907090000.0 0130961906 HF5415 KOT 1999 Kotler, Philip Principles of marketing Philip Kotler and Gary Armstrong. 8th ed. New Jersey: Prentice Hall, 1999. xviii, 633p.: col. ill.; 28cm. Includes 1 CD-ROM titled "Principles of marketing" Marketing Armstrong, Gary