Principles of marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1999.
|
| Edition: | 8th ed. |
| Subjects: |
| LEADER | 00506pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000028447 | ||
| 005 | 20150907090000.0 | ||
| 020 | 0 | 0 | |a 0130961906 |
| 090 | 0 | 0 | |a HF5415 |b KOT 1999 |
| 100 | 1 | 0 | |a Kotler, Philip |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler and Gary Armstrong. |
| 250 | 0 | 0 | |a 8th ed. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1999. |
| 300 | |a xviii, 633p.: |b col. ill.; |c 28cm. | ||
| 500 | 0 | 0 | |a Includes 1 CD-ROM titled "Principles of marketing" |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Armstrong, |h Gary |