Description: Principles of marketing

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Principles of marketing

Main Author:	Kotler, Philip
Other Authors:	Armstrong,
Format:	Book
Published:	New Jersey: Prentice Hall, 1999.
Edition:	8th ed.
Subjects:	Marketing

Item Description:	Includes 1 CD-ROM titled "Principles of marketing"
Physical Description:	xviii, 633p.: col. ill.; 28cm.
ISBN:	0130961906