Market-led strategic change : transforming the process of going to market

Main Author: Piercy
Format: Book
Published: Oxford: Butterworth-Heinemann Ltd., 1997.
Edition:2nd ed.
Subjects:
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090 0 0 |a HF5415.13   |b PIE 1997 
100 1 0 |a Piercy  
245 1 0 |a Market-led strategic change :   |b transforming the process of going to market   |c Nigel Piercy. 
250 0 0 |a 2nd ed. 
260 0 0 |a Oxford:   |b Butterworth-Heinemann Ltd.,   |c 1997. 
300 |a xiv, 665p.;   |c 23cm. 
650 0 0 |a Marketing