Market-led strategic change : transforming the process of going to market
Main Author: | |
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Format: | Book |
Published: |
Oxford:
Butterworth-Heinemann Ltd.,
1997.
|
Edition: | 2nd ed. |
Subjects: |
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001 | 0000028421 | ||
005 | 20090505090000.0 | ||
020 | 0 | 0 | |a 075064382X |
082 | |a 658.8 PIE 1997 | ||
090 | 0 | 0 | |a HF5415.13 |b PIE 1997 |
100 | 1 | 0 | |a Piercy |
245 | 1 | 0 | |a Market-led strategic change : |b transforming the process of going to market |c Nigel Piercy. |
250 | 0 | 0 | |a 2nd ed. |
260 | 0 | 0 | |a Oxford: |b Butterworth-Heinemann Ltd., |c 1997. |
300 | |a xiv, 665p.; |c 23cm. | ||
650 | 0 | 0 | |a Marketing |