Market-led strategic change : transforming the process of going to market
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Oxford:
Butterworth-Heinemann Ltd.,
1997.
|
| Edition: | 2nd ed. |
| Subjects: |
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| 001 | 0000028421 | ||
| 005 | 20090505090000.0 | ||
| 020 | 0 | 0 | |a 075064382X |
| 082 | |a 658.8 PIE 1997 | ||
| 090 | 0 | 0 | |a HF5415.13 |b PIE 1997 |
| 100 | 1 | 0 | |a Piercy |
| 245 | 1 | 0 | |a Market-led strategic change : |b transforming the process of going to market |c Nigel Piercy. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a Oxford: |b Butterworth-Heinemann Ltd., |c 1997. |
| 300 | |a xiv, 665p.; |c 23cm. | ||
| 650 | 0 | 0 | |a Marketing |