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Market-led strategic change :
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Market-led strategic change : transforming the process of going to market
Main Author:
Piercy
Format:
Book
Published:
Oxford:
Butterworth-Heinemann Ltd.,
1997.
Edition:
2nd ed.
Subjects:
Marketing
Holdings
Description
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Physical Description:
xiv, 665p.; 23cm.
ISBN:
075064382X
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