Market-led strategic change : transforming the process of going to market

Main Author: Piercy
Format: Book
Published: Oxford: Butterworth-Heinemann Ltd., 1997.
Edition:2nd ed.
Subjects:


TSAM LIBRARY

Call Number: HF5415 13 PIE 1997
Accession Item Category Format Status Notes
0000032116 Open Shelf Monographs AVAILABLE