rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Total relationship marketing
    sub title: marketing strategy moving from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships-of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
  name:
    name part: Gummesson
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Amsterdam
    publisher: Butterworth-Heinemann
    date issued: 2008
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 376p: ill.; 25 cm.
  note: Evert Gummesson.
  note: Includes bibliographical references and index
  subject:
    topic: Relationship marketing
  identifier: 9780750686334 (pbk.)
  record info:
    record creation date: 090815
    record change date: 20090819090000.0
    record identifier: 0000028294