http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
marketing strategy moving from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships-of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
Includes bibliographical references and index