Total relationship marketing : marketing strategy moving from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships-of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam:
Butterworth-Heinemann,
2008.
|
| Edition: | 3rd ed. |
| Subjects: |
TSAM LIBRARY
| Call Number: |
HF5415 55 GUM 2008 |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 0000004245 | Open Shelf | Monographs | AVAILABLE |