00865pamaa2200181 4500 0000028294 20090819090000.0 090815 eng 9780750686334 (pbk.) HF5415.55 GUM 2008 Gummesson Total relationship marketing : marketing strategy moving from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships-of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society Evert Gummesson. 3rd ed. Amsterdam: Butterworth-Heinemann, 2008. xiv, 376p: ill.; 25 cm. Includes bibliographical references and index Relationship marketing www.elsevierdirect.com