Total relationship marketing : marketing strategy moving from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships-of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam:
Butterworth-Heinemann,
2008.
|
| Edition: | 3rd ed. |
| Subjects: |
| LEADER | 00865pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000028294 | ||
| 005 | 20090819090000.0 | ||
| 008 | 090815 eng | ||
| 020 | 0 | 0 | |a 9780750686334 (pbk.) |
| 090 | 0 | 0 | |a HF5415.55 |b GUM 2008 |
| 100 | 1 | 0 | |a Gummesson |
| 245 | 1 | 0 | |a Total relationship marketing : |b marketing strategy moving from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships-of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society |c Evert Gummesson. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Amsterdam: |b Butterworth-Heinemann, |c 2008. |
| 300 | |a xiv, 376p: |b ill.; |c 25 cm. | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Relationship marketing |
| 901 | |u www.elsevierdirect.com | ||