Total relationship marketing : marketing strategy moving from the 4Ps-product, price, promotion, place-of traditional marketing management to the 30Rs-the thirty relationships-of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam:
Butterworth-Heinemann,
2008.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xiv, 376p: ill.; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780750686334 (pbk.) |