Mastering data mining : the art and science of customer relationship management

Main Author: Berry, Michael J.A. (Author)
Other Authors: Linoff, Gordon
Format: Book
Published: New York, NY: John Wiley, 2000.
Subjects:
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090 0 0 |a HF5415.125   |b BER 2000 
100 1 |a Berry, Michael J.A.   |e author  
245 1 0 |a Mastering data mining :   |b the art and science of customer relationship management   |c Michael J. A. Berry and Gordon Linoff. 
264 1 |a New York, NY:   |b John Wiley,   |c 2000. 
300 |a xviii, 494 pages:   |b illustrations;   |c 25 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
650 1 0 |a Database management  
650 1 0 |a Data mining  
650 1 0 |a Customer relations Computer networks  
650 1 0 |a Business enterprises Computer networks Management  
700 1 |a Linoff, Gordon