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Mastering data mining :
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Mastering data mining : the art and science of customer relationship management
Main Author:
Berry, Michael J.A.
(Author)
Other Authors:
Linoff, Gordon
Format:
Book
Published:
New York, NY:
John Wiley,
2000.
Subjects:
Database management
Data mining
Customer relations Computer networks
Business enterprises Computer networks Management
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Physical Description:
xviii, 494 pages: illustrations; 25 cm.
ISBN:
0471331236
9780471331230
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