Berry, M. J., & Linoff, G. (2000). Mastering data mining: The art and science of customer relationship management. New York, NY: John Wiley.
Chicago Style CitationBerry, Michael J.A., and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. New York, NY: John Wiley, 2000.
MLA CitationBerry, Michael J.A., and Gordon Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. New York, NY: John Wiley, 2000.
Warning: These citations may not always be 100% accurate.