APA Citation

Cannon. (1998). Marketing: Principles and practice (5th ed.). London: Cassell.

Chicago Style Citation

Cannon. Marketing: Principles and Practice. 5th ed. London: Cassell, 1998.

MLA Citation

Cannon. Marketing: Principles and Practice. 5th ed. London: Cassell, 1998.

Warning: These citations may not always be 100% accurate.