00621pamaa2200205 4500 0000027782 20190814090000.0 0071169946 9780071169943 (pbk) 658.8 ZEI 2000 HD9980.5 ZEI 2000 Zeithaml, Valarie A. author Services marketing Valarie A. Zeithaml and Mary Jo Bitner. Second edition. Boston: McGraw Hill, 2000. xxviii, 620 pages: illustrations; 26 cm. Marketing Service industries -- Marketing Customer services BITNER, Mary Jo