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| LEADER |
00621pamaa2200205 4500 |
| 001 |
0000027782 |
| 005 |
20190814090000.0 |
| 020 |
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|a 0071169946
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| 020 |
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|a 9780071169943 (pbk)
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| 082 |
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|a 658.8 ZEI 2000
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| 090 |
0 |
0 |
|a HD9980.5
|b ZEI 2000
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| 100 |
1 |
|
|a Zeithaml, Valarie A.
|e author
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| 245 |
1 |
0 |
|a Services marketing
|c Valarie A. Zeithaml and Mary Jo Bitner.
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| 250 |
|
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|a Second edition.
|
| 264 |
|
1 |
|a Boston:
|b McGraw Hill,
|c 2000.
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| 300 |
|
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|a xxviii, 620 pages:
|b illustrations;
|c 26 cm.
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| 650 |
1 |
0 |
|a Marketing
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| 650 |
1 |
0 |
|a Service industries --
|x Marketing
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| 650 |
1 |
0 |
|a Customer services
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| 700 |
1 |
|
|a BITNER, Mary Jo
|
