Description: Services marketing

Main Author:	Zeithaml, Valarie A. (Author)
Other Authors:	BITNER, Mary Jo
Format:	Book
Published:	Boston: McGraw Hill, 2000.
Edition:	Second edition.
Subjects:	Marketing Service industries -- > Marketing Customer services

Physical Description:	xxviii, 620 pages: illustrations; 26 cm.
ISBN:	0071169946 9780071169943 (pbk)