Zeithaml, V. A., & BITNER, M. J. (2000). Services marketing (Second edition.). Boston: McGraw Hill.
Chicago Style CitationZeithaml, Valarie A., and Mary Jo BITNER. Services Marketing. Second edition. Boston: McGraw Hill, 2000.
MLA CitationZeithaml, Valarie A., and Mary Jo BITNER. Services Marketing. Second edition. Boston: McGraw Hill, 2000.
Warning: These citations may not always be 100% accurate.