APA Citation

Zeithaml, V. A., & BITNER, M. J. (2000). Services marketing (Second edition.). Boston: McGraw Hill.

Chicago Style Citation

Zeithaml, Valarie A., and Mary Jo BITNER. Services Marketing. Second edition. Boston: McGraw Hill, 2000.

MLA Citation

Zeithaml, Valarie A., and Mary Jo BITNER. Services Marketing. Second edition. Boston: McGraw Hill, 2000.

Warning: These citations may not always be 100% accurate.