00699pamaa2200205 4500 0000027609 20121206090000.0 090815s2009 eng 9780750687393 (pbk.) HF5415.32 PAR 2009 Parsons Comtemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran. Amsterdam ; Boston: Butterworth-Heinemann, 2009. xi, 219p: ill.; 24 cm. DBADI Includes bibliographical references and index Consumer behavior Marketing -- Forecasting Maclaran, Pauline www.elsevierdirect.com