Comtemporary issues in marketing and consumer behaviour

Main Author: Parsons
Other Authors: Maclaran,
Format: Book
Published: Amsterdam ; Boston: Butterworth-Heinemann, 2009.
Subjects:
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008 090815s2009 eng
020 0 0 |a 9780750687393 (pbk.)  
090 0 0 |a HF5415.32   |b PAR 2009 
100 1 0 |a Parsons  
245 1 0 |a Comtemporary issues in marketing and consumer behaviour   |c Elizabeth Parsons, Pauline Maclaran. 
260 0 0 |a Amsterdam ; Boston:   |b Butterworth-Heinemann,   |c 2009. 
300 |a xi, 219p:   |b ill.;   |c 24 cm. 
501 0 0 |a DBADI 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Consumer behavior  
650 0 0 |a Marketing --   |x Forecasting  
700 1 1 |a Maclaran,   |h Pauline  
901 |u www.elsevierdirect.com