Description: Comtemporary issues in marketing and consumer behaviour

Main Author:	Parsons
Other Authors:	Maclaran,
Format:	Book
Published:	Amsterdam ; Boston: Butterworth-Heinemann, 2009.
Subjects:	Consumer behavior Marketing -- > Forecasting

Physical Description:	xi, 219p: ill.; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780750687393 (pbk.)