Strategic marketing

Main Author:	Cravens
Format:	Book
Published:	Chicago: Irwin, 2000.
Edition:	6th ed.
Series:	Irwin series in marketing
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Decision making

Similar Items

Strategic marketing
by: Cravens
Published: (2004)

Strategic marketing
by: Cravens
Published: (1997)

Strategic marketing
by: Cravens
Published: (1994)

Strategic marketing
by: Cravens
Published: (2009)

Video to accompany: strategic marketing management cases (tape 2of2)
by: Cravens
Published: (1999)

Strategic marketing
by: Cravens, David W.
Published: (2013)

Cases in strategic marketing
by: ROSENTHAL
Published: (2000)

Strategic marketing problems : cases and comment
by: Kerin
Published: (1998)

Strategic marketing problems : cases and comment
by: Kerin
Published: (2001)

Strategic marketing problems : cases and comment
by: Kerin
Published: (2004)

Strategic marketing problems : cases and comment
by: Kerin
Published: (1990)

STRATEGIC Marketing cases : for 21st century Asia
Published: (2000)

CASES In marketing management
Published: (1997)

Cases in marketing management
by: BERNHARDT
Published: (1997)

CASES In marketing management
Published: (1995)

The marketing game
by: Mason
Published: (1995)

The marketing game ! : with student CD-ROM
by: Mason
Published: (2002)

Strategic marketing management cases
by: Cravens
Published: (2002)

Strategic marketing management cases
by: Cravens
Published: (1998)

Financial Dimensions of Marketing Decisions
by: Stewart, David W
Published: (2019)

Fundamentals of marketing
by: Stanton
Published: (1994)

The strategy and tactics of pricing : a guide to profitable decision making
by: Nagle
Published: (2002)

Marketing strategy
by: Ferrell
Published: (2008)

Strategic marketing management
by: Chernev, Alexander
Published: (2018)

Marketing management : text and cases
by: DOLAN
Published: (2002)

Cases in marketing management
by: Moutinho
Published: (1995)

Cases in marketing management : strategies and programs
by: GUILTINAN
Published: (1991)

Operations management
by: Schroeder, Richard G.
Published: (1993)

Marketing management strategies
by: Ferrell
Published: (2011)

Marketing strategic : text and cases
by: Ferrell
Published: (2014)

Marketing strategies : a contemporary approach
by: Ranchhod
Published: (2007)

Decision point : the business game that lets you make the decision and reap the rewards or bear the consequences
by: Nelson
Published: (1992)

Strategic market management
by: Aaker
Published: (2008)

Strategic market management
by: Aaker
Published: (1998)

Strategic market management
by: Aaker
Published: (2005)

Strategic market management
by: Aaker
Published: (1995)

CASES in marketing management and strategy : an Asia-Pacific perspective
Published: (1996)

Analysis for strategic marketing
by: RAO
Published: (1998)

Strategic business marketing
by: CHISNALL
Published: (1995)

Market-led strategic change : transforming the process of going to market
by: Piercy
Published: (2009)