Strategic marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago:
Irwin,
2000.
|
| Edition: | 6th ed. |
| Series: | Irwin series in marketing
|
| Subjects: |
| LEADER | 00488pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000027370 | ||
| 005 | 20190806090000.0 | ||
| 020 | 0 | 0 | |a 9780070275430 (hbk.) |
| 090 | 0 | 0 | |a HF5415.13 |b CRA 2000 |
| 100 | 1 | 0 | |a Cravens |
| 245 | 1 | 0 | |a Strategic marketing |c David W. Cravens. |
| 250 | 0 | 0 | |a 6th ed. |
| 260 | 0 | 0 | |a Chicago: |b Irwin, |c 2000. |
| 300 | |a xvi, 752p.; |c 25cm. | ||
| 440 | 0 | 0 | |a Irwin series in marketing |
| 650 | 0 | 0 | |a Marketing -- |x Management -- |x Case studies |
| 650 | 0 | 0 | |a Marketing -- |x Decision making |