Description: Strategic marketing

Main Author:	Cravens
Format:	Book
Published:	Chicago: Irwin, 2000.
Edition:	6th ed.
Series:	Irwin series in marketing
Subjects:	Marketing -- > Management -- > Case studies Marketing -- > Decision making

Physical Description:	xvi, 752p.; 25cm.
ISBN:	9780070275430 (hbk.)